What's A Wellness Powder?


An all-in-one essential, our Wellness Powders are formulated to deliver everything you need & nothing that you don’t. With uncompromised taste & effortless ease, you’ll get a happy helping of protein, probiotics, prebiotics, vitamins, minerals & antioxidants.

Why choose a Wellness Powder?

You need a constant that you can look to everyday as a baseline for healthy living—look no further, we have your solution. With versatility that keeps things interesting & taste that will always satiate your cravings, our Wellness Powders are a simple addition to your routine that will keep the positive momentum flowin' throughout the week. Born from a small family of New Zealand-raised farmers, everything we do reflects the no-nonsense, ground to market food chain that has made New Zealand the leader in clean, sustainably sourced products. We promise to always uphold our high standards & deliver the most ethically sourced, nourishing ingredients in the world.

UNPARALLED STANDARDS

COMPLETE AMINO ACID PROFILE Our wholesome blend of carefully sourced, North American sunflower, pea & pumpkin protein delivers a complete amino acid profile, making a vegan diet simple & attainable.
UNTAINTED NOURISHMENT State-of-the-art, chemical & solvent-free extraction process that keeps our protein safe from light, heat & harmful oxidation.
RICH IN ANTIOXIDANTS Intense & prolonged sunlight force our New Zealand superfoods, including sustainably sourced sauvignon blanc & pinot noir grape seeds, black currant, boysenberry & kiwifruit skin extracts, to work overtime & build up protection from the sun. The result is superfoods with higher levels of antioxidants than anywhere else in the world.
PURPOSEFUL FORMULATION Each ingredient of our Wellness Powder is there for a reason. Along with the cleanest protein in the world, we have included tried & true probiotic strains as well as carefully sourced acacia prebiotic fiber to prep your gut for nutrient absorption, so you can get the absolute most out of our protein, 23 vitamins & minerals & antioxidants.
ETHICAL ANIMAL WELFARE Ranking #1 on the Animal Protection Index for animal welfare standards & home of strict federal legislation protecting agriculture animals, New Zealand ensures our pasture raised cows roam free year-round, grazing on lush clovers & soaking up the sun, creating the most nutrient-rich, clean protein in the world.
UNTAINTED NOURISHMENT Antibiotics, hormones & chemical use is illegal in New Zealand, ensuring grass-fed protein that is higher in CLAs, vitamin E, beta carotene & omega-3s.
BEST-IN-CLASS An unstripped blend of whole milk & whey concentrate that delivers a best-in-class amino acid profile, giving your gut optimum ability to respond, absorb & digest nutrients.
PURPOSEFUL FORMULATION Each ingredient of our Wellness Powder is there for a reason. Along with the cleanest protein in the world, we have included tried & true probiotic strains as well as carefully sourced acacia prebiotic fiber to prep your gut for nutrient absorption, so you can get the absolute most out of our protein, 23 vitamins & minerals & antioxidants.

How do I use it?

Versatility is key & we knew you needed more than just a shake or smoothie powder. Shake it, bake it, blend it or freeze it, our Wellness Powders are the perfect base ingredient for almost every goody in your life. In a rush? Just shake with water. Need to satiate a craving? Hello protein cookies! Wanna get creative? Totally possible.

How does it make me feel?

Our Wellness Powders help you tackle that hike, push through 2PM brain fog & own your adventure.
MAKES YOU FEEL REVITALIZED
Your rise & grind secret weapon. A complete protein superfood packed with key nutrients & age-defying antioxidants. Wellness Powders help support healthy brain function, concentration, memory & even mood.
MAKES YOU FEEL RADIANT
Packed with biotin, omega-3s, vitamins & minerals, Kura supports luscious locks, strong nails & vibrant skin. The cherry on top of a healthy lifestyle, you deserve it.
MAKES YOU FEEL RESTORED
When your digestion is flowing, everything seems right in the world. With prebiotics & probiotics in every serving, our Wellness Powders support healthy digestion & nutrient absorption.
MAKES YOU FEEL STRONG
Your strength has gotten you this far in life, we intend to take you a step further. Amino acids in protein are the building blocks of muscle & bone. Push harder, farther & longer with a clean & sustainable protein.  
MAKES YOU FEEL HAPPY
Sassy coworkers, stuck in traffic, or just having a plain difficult day? Get ready for your “ahhhh” moment. Enjoy Kura knowing that you finally did something for YOU. We strive to keep you centered & hope our little bit of goodness goes a long way.

Where do I use it?

DURING YOUR ADVENTURE
Whether you’re heading to the mountains or the waves, grab our travel packets to help you #ownyouradventure & ensure peak performance.
AT THE OFFICE
Hitting a wall? Give 2pm brain fog the stiff-arm with a serving of soul centering Wellness Powder. Keep a 12-serve canister on deck just in case.
HANGIN’ AT HOME
From lazy Sundays to post-adventure couch hangs, add a scoop to your smoothie bowls, protein muffins or energy bites for added nourishment.
ON THE GO
Running out of time for yourself? Don’t skimp on your wellness routine, our travel packets make it easy to get all your nutrients without slowing down.

What they’re saying…

Ashley  THE BEST PROTEIN OUT THERE!

I LOVE this protein. I think one of the things I love the most is that it pairs so well with minimal other ingredients. I rely a lot on protein shakes after intense workouts but feel like a lot of products out there make consumers feel the need to throw in a ton of other ingredients to distort the taste (milk, yogurt, fruit, PB, etc) ultimately, defeating the purpose of using the shake as a recovery supplement as opposed to a drink with tons and tons of unnecessary additional calories. I find that this protein is so good practically on its own and I try to promote it as often as I can to friends and clients at the gym. 

Josephine  l  SUPER POWDER!

I add it to my coffee to help me keep my weight stable. Easy on fragile tummies! And tastes like a treat!

keir  l  LOVE

I can't say enough about this protein powder! It is absolutely delicious with vanilla almond milk, a banana, chia seeds & coconut flakes - the chai flavor adds that little spice to my morning smoothie. As a vegetarian, I appreciate the thought that went into creating this nutritious masterpiece. 

Ready to start your wellness revolution?