“Purely grass-fed : a milk that’s even better than organic” – Wall St Journal, July 29, 2014

Grass is a cow’s natural diet. It’s what they are meant to consume. Grass-fed cows produce more nutritious dairy and dairy products than corn-fed cows, delivering higher quality nutrition to humans who consume it.

Kura believes strongly in the nutritional benefits of grass-fed dairy. Kura is a US company but deliberately sources its dairy powders from New Zealand to get access to the highest quality nutritional protein available. Grazing year-round on the open green pastures of New Zealand’s pristine countryside, Kura’s grass-fed cows produce milk that contains the highest quality protein : they are free of antibiotics and hormones and raised humanely, entirely in accordance with the Five Freedoms of the US Humane Society.

Grass-fed animals place less stress on the environment as grain does not need to be transported vast distances to feed farm animals.

Nutritional Benefits – Why Whey Protein?

Kura Smoothie Powder is designed with 14 gm of whey and casein dairy protein. Whey, known to repair and increase muscle strength when taken within two hours of a workout, promotes weight loss, supports cardiovascular health and a healthy metabolism. Casein digests more slowly, providing a steady release of essential proteins and amino acids, to keep you feeling full and nourished longer.

Whey is ranked the most bioavailable protein, with a score of 100-159 on the bioavailability index. Bioavailability represents the percentage or scale score of just how much our bodies can make use of a specific protein to build strength. Given this, the higher the score, the more useable the protein. We can’t rely just on the number of grams to know just how available a source of protein is for us. We also need to consider its bioavailability.

 Nutritional Benefits – Why Grass Fed Protein?

The specific benefits of grass fed dairy include numerous health benefits not available with corn fed dairy:

  • 2x to 5x higher levels of conjugated linoleic acid (CLA) than grain-fed cows. CLA’s are a type of fat that researchers believe may help with immune support and the balancing of inflammation, improved bone mass, maintenance of healthy blood sugar, reduced body fat, and maintenance of lean body mass.
  • Higher levels of beta-carotene, which is a precursor to Vitamin A,
  • Higher levels of Vitamin E, which is an antioxidant,
  • All nine essential amino acids, and
  • More micro nutrients such as potassium, iron, zinc, phosphorous and sodium.

Many Kura consumers who find they do not digest grain fed dairy well find that they have no ill effects from grass-fed dairy.

Grass-fed milk is believed to have major heart health benefits. People who had the highest concentrations of CLA in their tissue had a 36% lower risk for heart attacks than people with the lowest concentrations, even after the researchers took into account other lifestyle behaviors, such as smoking and alcohol intake, and family history of the disease. (http://www.rodalewellness.com/health/grass-fed-cows).

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