Sourcing Matters: The Cleanest Dairy Protein in the World

 The Sourcing Matters Series highlights and explains the ethical sourcing and benefits of each Kura ingredient. We believe transparency is key in changing the food industry, so we promise to #ownourroots every day.

Dairy protein gets a bad rap in the United States, and rightfully so. Without any federal legislation protecting agricultural animals, there's no guarantee that United States-sourced dairy protein is ethically produced. Even if the label says grass fed, that doesn't necessarily mean the cows that yielded the protein roamed free. Everyone, including cows, deserves better than that. That's why we changed the game with our New Zealand Dairy Wellness Powder, which delivers the cleanest, ethically sourced dairy protein in the world. 


Our difference lies in New Zealand, where our pasture raised cows roam free year-round. Because of New Zealand’s 2000+ hours of sunlight per year, these gals get to graze on lush Kura clovers & explore their pasture almost every day. You can trust that these cows are being treated with the respect they deserve, get the deets on our Happy Cow Promise here.

Ethical dairy farming is in our blood as New Zealand is #1 for animal welfare standards, according to the Animal Protection Index. It’s not only our normal to treat animals well, it’s a critical part of New Zealand farming legislation. These laws ensure all farmers are compliant with things like food safety, building regulations, environmental issues & animal welfare standards. Included in these regulations are the Five Freedoms, or the basic rights every animal deserves:

  • Freedom from hunger and thirst
  • Freedom from discomfort
  • Freedom from pain, injury or disease
  • Freedom from fear and distress
  • Freedom to express normal behavior

The use of antibiotics, hormones and chemicals is illegal in New Zealand, so you can rest easy knowing that our New Zealand Dairy Wellness Powder delivers everything you need and nothing that you don't. Hormone-free, nutrient-rich and higher in CLAs, vitamin E, beta carotene and omega-3s, our unstripped blend of whole milk and whey concentrate delivers a best-in-class amino acid profile. This gives your gut optimum ability to respond, absorb and digest all the goodness. 

Have any questions about what we covered today? Send them my way along with any comments you have!  Also, be sure to stay tuned for additional posts in our Sourcing Matters Series.

Keep it real,


The Kura Tribe Copy Director

Dina's favorite flavor is Chai Spice, check it out here.